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Performance Loyalty Group Releases the Auto Retailer's Ultimate 'How-to' Guide to Customer Loyalty & Retention Program Set Up, Management & Measurement
SAN RAMON, CAJune 27, 2011 – Auto retailers using a third-party loyalty program can achieve significant retention increases of 20 percent and more. Performance Loyalty Group, a marketing technology company providing customized frequency marketing, customer loyalty, retention and media tracking programs for auto dealers, today released the new white paper "The Auto Retailer's Ultimate 'How-to' Guide to Customer Loyalty & Retention Program Set Up, Management & Measurement." This new white paper is a best practices guide to help auto dealers achieve such retention increases using loyalty and retention marketing. It can be downloaded here for free.

"We had such an overwhelming response to our last white paper, Driving Optimum Customer Retention and Profitability with an Effective Loyalty Program, that we decided we needed to release a follow up that went more into the nuts and bolts of loyalty program planning and execution," said Michael Gorun, Managing Partner at Performance Loyalty Group. "Well-organized, administered and marketed loyalty programs create a higher perceived and real value in a business. This earned loyalty builds longer-lasting relationships that convert to sustainable, repeatable business opportunities."

The Auto Retailer's Ultimate 'How-to' Guide to Customer Loyalty & Retention Program Set Up reveals how auto retailers using a third-party loyalty program can achieve significant results:

  • Retention increases of 20 percent and more
  • 50 percent return rate from customers engaged in the dealership's loyalty program
  • Increases of 0.5 hours per RO from repeating customers

However, despite such results, nearly three quarters of all dealers in America remain reluctant to adopt a loyalty program as part of their business practices. Performance Loyalty Group has pulled from its experience working with dealers; this new white paper describes the "who, what, when, where and why" of successful auto retailer loyalty programs – and identifies some potential pitfalls of OEM loyalty programs.

The Auto Retailer's Ultimate 'How-to' Guide to Customer Loyalty & Retention Program Set Up, Management & Measurement is downloadable in PDF format at performanceloyalty.com or at DrivingRetention.com.

About Performance Loyalty Group

Headquartered in San Ramon, California, Performance Loyalty Group is a leading marketing technology company providing customized loyalty rewards, customer retention, prepaid maintenance and media tracking programs for the automotive industry.

Performance Loyalty Group Contacts

Jeff Shenk
Performance Loyalty Group
Sara Callahan
Carter West Public Relations

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