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Performance Loyalty Group Launches DrivingRetention.com: a Resource to Help Retailers Drive Higher Profits from Loyalty Rewards Programs
San Ramon, CAJuly 11, 2011 – Building and retaining a customer base through reward-based, value-driven loyalty programs is a powerful, cost-effective way for retailers to maximize any marketing investment. Performance Loyalty Group, a marketing technology company providing customized frequency marketing, customer loyalty, retention and media tracking programs for automotive, retail, entertainment and hospitality industries, today announced the launch of DrivingRetention.com. The new site is a resource to help businesses drive loyalty rewards programs to success.

DrivingRetention.com is both a monthly e-newsletter and a website that provides hand-selected hints, insights and practical examples, all designed to guide businesses in their quest to improve loyalty and retention.

Located in the San Francisco Bay Area with access to some of Silicon Valley's best talent, Performance Loyalty Group - division of Performance Loyalty Group, Inc. – is uniquely qualified to provide advice and information on customer loyalty and retention. The company has worked with some of the most respected retail businesses in North America and designed and implemented over 400 individual custom loyalty and media management systems for customers in a large spectrum of industries, including automotive, general retail, dining & entertainment, and salon, spa, & beauty.

Commenting on the new resource, Michael Gorun, Managing Partner at Performance Loyalty Group stated, "We have created DrivingRetention.com  to help guide businesses to higher profitability, greater customer retention and overall success. The site is a combination of articles and best practices both from Performance Loyalty Group and successful retailers, and should serve as a valuable source of information about how to further improve customer loyalty and retention."

About Performance Loyalty Group

Headquartered in San Ramon, California, Performance Loyalty Group is a leading marketing technology company providing customized loyalty rewards, customer retention, prepaid maintenance and media tracking programs for the automotive industry.

Performance Loyalty Group Contacts

Jeff Shenk
Performance Loyalty Group
Sara Callahan
Carter West Public Relations

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