Driving Retention

The auto industry has dealt with several changes in recent years, in response to the expectations of modern employees...

Customers will exhibit various versions of customer loyalty depending on their buying habits. Whether we are playing the role of retailer or...

Dealerships spend a lot of time and effort attracting new customers. But some dealers may become fixated on drawing in new customers and overlook...

A fascinating article in Forbes shared a concept that is increasingly winning over customers. In the article, the author described what he termed...

Today, American consumers are hanging onto their vehicles longer. The average vehicle on the road today is 11.9 years old. Incredibly, that’s up from...

Customer loyalty programs are indisputably a staple in businesses. Many retailers have them and consumers have come to expect them. The problem...

One of the advantages of a Dealer Prepaid Maintenance Program (PPM) is that they span the generational gaps and appeal to most anyone. Regardless of which...

When offering an automotive prepaid maintenance program (PPM) to customers, what is the dealership hoping to get in return? Certainly, one answer...

Competition in business is usually a good thing.  Sure, we’d all like to have the market cornered, but without a little competition we would perhaps...

Dealership prepaid maintenance pricing is so important that it may be the single biggest factor between success and failure. Many F&I managers mark up...

Who wouldn’t like to generate an additional million dollars or more this year in service drive profit while increasing owner-based service affinity by 3x...

Dealerships today are continuously seeking new ways to acquire new customers. Endless services and platforms pop up almost daily that offer...

Sales and service have always butted heads, but that’s only because most dealerships don’t operate as a cohesive unit, but rather as two entities. The solution?...

Today, most OEM manufacturers know the importance of retaining customers and offer some form of a loyalty program like Ford Pass or MY GM Rewards...

Few brands have created worldwide impact as significant as Disney. Just mentioning “Disney” elicits smiles from kids – and kids at heart – in virtually every nation...