LoyaltyTrac | Highest Rated Dealership Loyalty Rewards Program

LoyaltyTrac Features

Cutting-edge features for superior results

Refined and improved since 2002, the LoyaltyTrac platform is the #1 Rated Dealership Loyalty Program for good reason.

Fully Customizable

Choose dollars or points, rewards, membership types, earning and redemption rates, and more. You are in full control. No cookie cutters here.

DMS Integrated

Eliminate data entry. Reward earning, redemption, enrollments, and accounting can be 100% automated. R&R and CDK certified with 40+ DMS supported.

Member Mobile App & Web Portal

Get a dealer-branded mobile app and web site for your customers to manage their loyalty accounts and schedule service appointments. API integration available.

Targeted Custom Emails

Let our expert marketing team create and send beautiful, agency-quality targeted email campaigns proven to drive measurable results.

Detailed Reports & Analytics

Easily know who your best customers are and measure how well your loyalty program is performing. All program data is searchable, sortable, and exportable.

Stellar Member Support

We’re an extension of your customer service team, and all of our support resources are available to your customers at no extra charge.

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Use Cases

How Real Dealers Utilize LoyaltyTrac

Most dealers choose Dealer Currency to reward their customers. Flexible and compelling, customers love accruing "dealer dollars"- which they can only redeem at YOUR store.

Tom Wood Auto Group Dealer Currency Card

Replace cash discounts

Issue Dealer Dollars, instead of discounts, to entice customers to take action in sales & service while holding gross on more transactions.

Reward customer loyalty

Give customers a reason to keep coming back. Reward them for spending on service, referrals, and any other activity you want to encourage.

Promote test drives & vehicle sales

Offer a dealer-branded stored value card as an incentive test drive a vehicle. The Dealer Currency can only be redeemed for a limited time on a vehicle purchase.

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Add-Ons

More bang. Fewer bucks.

Connect our complementary products to your LoyaltyTrac program to further boost your retention at a significant discount - or even free.

UC+ Subscription Maintenance

Sell automatically renewing subscription service plans to supercharge your service lane & profits.

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CashPass Instant Cash Back

Dealer branded app rewards your customers with cash for shopping at 300+ national brands.

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UltraPerks Employee Rewards

Retain and reward your employees while boosting bottom-line profit...for free.

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Don’t just take our word for it

Hear from some of our amazing dealer customers who have been with us for 10+ years...

"Customer-pay revenue is up 30% this year over last year - and last year was our best CP year ever!"

Tim C.

Minnesota Honda Dealer

"Love the simplicity of the service, DMS integration, and the great customer support."

Christy B.

Pennsylvania Kia Dealer

"We couldn't be happier with the Dealer Currency program. Over 80% of customers agree to join."

Greg M.

Texas Chevrolet Dealer

"My gross profit has doubled while on the LoyaltyTrac program. It's a game-changer."

Bud H.

Colorado Mazda Dealer

"With LoyaltyTrac, we have jumped up to become the #1 dealer in Service Efficiency (90.6%) in Canada."

Doug S.

British Columbia Toyota Dealer

"Absolutely fantastic program. Not a day goes by we don't have 2-3 customers using rewards to buy their next vehicle."

Jim C.

Arizona Ford Dealer

"I just saw in our reports that LoyaltyTrac has generated 761 service appts just from your Account Statement emails. Keep it up!"

Eric P.

Indiana Hyundai Dealer

"We’ve been using LoyaltyTrac for over 15 years at all 9 of our locations. It's a great cross-selling tool."

Tom K.

Indiana Nissan Dealer

"I love the fact that you guys will drop everything to create and send a last-minute email blast for us... and it still looks fantastic."

Mollie H.

Florida Powersports Dealer

"Customer-pay revenue is up 30% this year over last year - and last year was our best CP year ever!"

Tim C.

Minnesota Honda Dealer

"Love the simplicity of the service, DMS integration, and the great customer support."

Christy B.

Pennsylvania Kia Dealer

"We couldn't be happier with the Dealer Currency program. Over 80% of customers agree to join."

Greg M.

Texas Chevrolet Dealer

"My gross profit has doubled while on the LoyaltyTrac program. It's a game-changer."

Bud H.

Colorado Mazda Dealer

"With LoyaltyTrac, we have jumped up to become the #1 dealer in Service Efficiency (90.6%) in Canada."

Doug S.

British Columbia Toyota Dealer

"Absolutely fantastic program. Not a day goes by we don't have 2-3 customers using rewards to buy their next vehicle."

Jim C.

Arizona Ford Dealer

"I just saw in our reports that LoyaltyTrac has generated 761 service appts just from your Account Statement emails. Keep it up!"

Eric P.

Indiana Hyundai Dealer

"We’ve been using LoyaltyTrac for over 15 years at all 9 of our locations. It's a great cross-selling tool."

Tom K.

Indiana Nissan Dealer

"I love the fact that you guys will drop everything to create and send a last-minute email blast for us... and it still looks fantastic."

Mollie H.

Florida Powersports Dealer

For the curious...

Frequently asked questions

Here are the top five questions we get asked by potential new clients.

How much does it cost?

We knew you were gonna ask that. The answer: it depends. Because our program is fully customizable and every dealer's situation, size, and budget is different, we don't have "one size fits all" pricing - just like we don't force you into using a one-size-fits-all program. But, to give you an idea of the range: $500-2500 per month.

What DMS platforms do you integrate with?

We are a CDK 3PA Partner and Reynolds and Reynolds Certified. We can also get sales and/or service data from over 40 other DMS platforms, including DealerTrack, Autosoft, Auto/Mate, Serti, Dominion, Tekion, PBS, Advent, Dealerbuilt, Frazer, Quorum, and more.

Can I import customers from another rewards program or my CRM?

Yes! We've done this for hundreds of dealers. We can import and auto-enroll any customer dataset you can provide from your current platform. We'll update their rewards account with current balance, rewards, status, and more. We can even automatically send them an email announcing the new program.

Can I offer different levels/types of membership or gift cards?

Definitely! You may not want to treat every customer the exact same when it comes to earning and redeeming rewards. Perhaps you want a separate Fleet account membership, or sales vs service membership, or you could even create a gift card only membership type.

How easy is the program to use?

Super easy! Look, we know there can be high turnover in a dealership and your employees are already busy doing a million other things. So over 20 years, we've refined and optimized the program to be extremely easy to learn and use. Training takes about 5-10 minutes - and most employees are able to figure it out without training. We've automated everything we can to eliminate hassle and manual entry.

Talk to a Product Specialist

Can’t find the answer you’re looking for? Please chat to our friendly sales team.

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Service Rewards Program

Cutting-edge features for superior results

Fully Customizable

DMS Integrated

Member Mobile App & Web Portal

Targeted Custom Emails

Detailed Reports & Analytics

Stellar Member Support

How Real Dealers Utilize LoyaltyTrac

Replace cash discounts

Reward customer loyalty

Promote test drives & vehicle sales

More bang. Fewer bucks.

UC+ Subscription Maintenance

CashPass Instant Cash Back

UltraPerks Employee Rewards

Join hundreds of dealers getting results with LoyaltyTrac

Don’t just take our word for it

Granville Toyota

Frequently asked questions

Talk to a Product Specialist

Like what you've heard so far?

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